Questions:
1. What forms of advertising media surround us?
2. How does advertising influence people in different parts of the world and different cultures?
3. Why do we have advertising?
4. How do consumers make good judgements of the advertising media?
Key Vocabulary
consumer
interview
advertising
advertisement
brand
brand name
target market
marketing
celebrity announcer broadcast image perception strategy slogan jingle message persuade logo awareness endorsements impact subliminal campaign client commercial product placement story board media product influence omission repetition judgment
Made You Look
Central Idea: Advertising influences choices.
Lines of inquiry:
Questions:
1. What forms of advertising media surround us?
2. How does advertising influence people in different parts of the world and different cultures?
3. Why do we have advertising?
4. How do consumers make good judgements of the advertising media?
Key Vocabulary
consumer
interview
advertising
advertisement
brand
brand name
target market
marketing
celebrity
announcer
broadcast
image
perception
strategy
slogan
jingle
message
persuade
logo
awareness
endorsements
impact
subliminal
campaign
client
commercial
product placement
story board
media
product
influence
omission
repetition
judgment
Can you name the product?
http://www.sporcle.com/games/corplogos.php
http://www.sporcle.com/games/corplogos2.php
http://www.sporcle.com/games/advertising_slogans.php
http://www.sporcle.com/games/HenryFieldstone/slogan_blank
http://www.sporcle.com/games/candyslogans.php
http://www.sporcle.com/games/adslogansii.php
http://www.sporcle.com/games/LTH/just_do_it
http://www.sporcle.com/games/sbme/commercialclips